Facebook Alters Newsfeed Formula

Facebook Alters Newsfeed Formula

The secret way, in which Facebook takes the decision of the posts that appear on the Newsfeed page of the user, has again been changed by the social media company. The new technique might result in a more pictures of babies on the wall, but it is definitely a bad news for the audience of media companies, which depend on Facebook for distribution.

Facebook has not altered the equations for the first time and it definitely does not seem to be the last time. However, it does appear to be the most significant modification since July 2015, during which month the social media website was rated as the top most internet traffic referrer. Facebook might end up losing this designation in case the alteration comes out to be as spectacular as it appears to be.

Media industry was enveloped with terror and schadenfreude, after the company made the disclosure. As of now, no speculations can be made regarding what will happen and to what extent. No considerable fall in the latest referral numbers of Facebook were detected by web analytics firms Parse.ly and Chartbeat.

The sign of caution was evident from the measures being taken by Facebook to deal with these modifications prior to their execution. Though it does not seem to be quite popular, Facebook dies not hesitate from making continuous changes with the algorithm. Facebook has published several articles on its own blogs and given statements to some news outlets over the possible decline in traffic.


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