The world of marketing has seen its fair share of changes over the last two decades. Thanks to the advancements in technology and the rise of the internet, it’s safe to say that the world of marketing has had its fair share of challenges when it comes to keeping up with the times. With so many people able to stay in touch seamlessly around the world, and access seemingly limitless information, how should businesses market themselves?
The truth is, the average customer has more access to more information than ever before. What’s more, is that people are now more inundated with messaging and information than they ever have been which has created a rather unique potential customer. How is a business supposed to stand out from the crowd when it comes to brand awareness in a world where people have so much information? As much as technology has moved commerce forward and has empowered business owners and customers alike, it has also presented new challenges.
When it comes to marketing, it’s hard for a company to know where it should spend its resources. There are so many ways of raising brand awareness and the digital age has brought a lot of new territory to the table. One way of marketing that has lasted through the ages, and continues to be a profitable strategy for marketing campaigns to take advantage of, is out of home media.
One city, in particular, that is famous for its out-of-home media, or OOH is the city of Las Vegas. So if you have been looking for the best way to spread your brand awareness in sin city, here is everything you need to know.
First Off, What is Out of Home Media?
So what is out-of-home media, to begin with, and what should you know about it when it comes to raising brand awareness in Nevada’s most famous city? OOH is a form of advertisement that focuses on media that is quite literally ‘out-of-home’. These marketing tools are going to be directed at areas where there is a large population with heavy foot traffic. They are an incredibly effective way of spreading awareness on a large scale, and they are not particularly involved as far as upkeep and process.
The most famous version of out of OOH is going to be the infamous billboard. This is a piece of OOH media that has gained notoriety and is instantly recognizable to almost anyone. These massive signs advertise a brand next to a highway and are a passive way of impacting literally thousands of people a day with their message.
What Kinds of OOH Are There?
One of the benefits of OOH media is that there are several different kinds of media to choose from when it comes to running an OOH campaign. The billboard is by far the most well-known tool for this style of marketing, however, there is a lot of effective means of creating OOH campaigns.
For urban areas with subways, the urban panel is an effective marketing tool. This panel can be analog or digital and typically is placed in areas of high foot traffic right outside of subway terminal entrances. As people leave or enter the subway, it is quite literally impossible to pass them by without noticing. This is a great source of local or regional marketing and can raise awareness of brands that are located within a city. Taxi cab panels are another great way to market to local areas as well.
Bus shelters are another popular form of OOH advertising, as these panels are located inside a bus shelter bringing a high volume of visibility to any brand that uses it.
Why Billboards in Vegas?
Vegas is one of the most famous cities in the United States. For various reasons, this city has become like no other in the country, and one of those reasons is the fact that it has a certain amount of flash and glamor that is unmatched. Considering a Las Vegas billboard has some key advantages to help you raise awareness for your brand in the gambling capital of the world.
Scale
The first reason for using a billboard in Vegas is simply the scale of outreach. One billboard in Vegas has the potential to be viewed by thousands of people each day. There is literally no other method of marketing that can get you this kind of visibility for the price.
Low Maintenance
The second reason that is compelling about using a billboard in Vegas, is the fact that it is so low maintenance for an incredible amount of exposure.
Brand Establishment
Lastly, a billboard has a way of helping establish the validity of a brand that few methods of marketing do. This may be one of the older methods of marketing, but it’s still around because it simply just works.
Conclusion
If you are looking for a way to spread brand awareness on a large scale, with low maintenance in a way that establishes brand validity in Vegas, consider a Las Vegas Billboard as your best answer.
